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In 1968, Annique founder, Dr Annique Theron, put the spotlight on Rooibos with her claim that it soothed away her baby’s colic. She published a book on her findings called “Allergies: An Amazing Discovery” and continued to make huge strides in the promotion of the health benefits of Rooibos.

Rooibos is not a true tea, but a herb. The brew made from the dried Rooibos leaves is therefore a herbal infusion (known as a tisane) rather than a tea, but is widely known as Rooibos tea. Rooibos has a distinctive colour, flavour and aroma, which differentiates it from most other teas. The flavour can be described as slightly sweet and fruity.

The vibrant amber colour of Rooibos comes from the natural colour that develops during the post-harvest “fermentation” (oxidation) process, brought about by natural enzymes in the plant. Rooibos is a pure and natural product as it contains no colourants, additives or preservatives and it has no kilojoules.